NINERS Chemnitz -
First Europe Basketball club entering Web3

NINERS Chemnitz generated over 1700 wallets in the first 3 months and more than 6,000 additional app downloads and sign-ups.

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NINERS Chemnitz Created a One-of-a-Kind Fan Engagement Application

With its Hybrid Fan Engagement App and the connection to Web3, the Saxon basketball club NINERS Chemnitz has become the first basketball club in Europe to create a unique fan engagement and increase sales from day 1.

Using the digital Panini-Effect

The NINERS Chemnitz have successfully implemented the digital Panini effect by utilizing distinctive player cards and trophies. This enhanced the fan experience through activities such as hunting, collecting, and trading. As a result, the NINERS were able to attract a larger audience to their games and provide sponsors with fresh opportunities.

Unbeliveable digital Fan Choreo

29,6%

Matchday attendees scanned the code

94,3%

App Users enabled Push Notification

69,9%

Additional App downloads

100%

New digital revenue from day 1

“Since we launched the app, not only have our fans been enthusiastically engaged, but our revenue has also consistently increased. Our sponsors have shown great interest from day one.”

Felix Linke

Marketingdirector, NINERS Chemnitz
Challange
- no working app
- sponsorship spaces completely booked
- hall capacity not fully utilized
Solution
A brand new app was developed with Web3 connectivity. Fans can easily scan and collect player cards and trophies, as well as engage in trading activities. Furthermore, new digital sponsor spaces and products were introduced. By completing collections, fans have the opportunity to win exclusive prizes, like a trip to an NBA game. This fosters a sense of competition and encourages fans to attend live games more frequently.
Results
- 29,6 % matchday attendees scanned the code
- 94,3 % app users enabled push notification
- 69,9 % additional app downloads
- 100 % new digital revenue from day 1
Benefits for NINERS Chemnitz Fans
- Fans can check the authenticity of their purchased merchandise.
- Fans have access to a loyalty program where their activity is rewarded with player cards and trophies that they can redeem for winnings.
Benefits for NINERS Chemnitz
- new sponsor eras implemented
- higher sponsor revenue
- new digital products
- NINERS Chemnitz utilized first-party data about fans to improve fan engagement